Behind the Brand

 

I'm Jess, and together with my husband Matt we created forEver Baby&Kids. 

Matt and I have been married for just over 2 years, and we have a little girl named Everleigh who's almost 14 months! We also have two kitties; Albert and Rio. 

Fun Fact: Outside of spending time with the fam, I like to watch real crime documentaries, I teach dance, love taking afternoon naps, and enjoy hiking!  

I named our business forEver after Everleigh, and because our accessories are made to grow with your child and are timeless!           

thats me below with my newest tattoo!  

forEver Baby&Kids is a children's lifestyle accessories brand catered to play and fancy. Our collection is made to be timeless, classic, and unique.    

When I fell pregnant with Everleigh, I began shopping for accessories the moment I found out we were having a girl. Much to my dismay (but mostly Matt's dismay), I spent WAY too much money on hair accessories. Most of the time I thought they were too gaudy or big. And, if I did find some I liked, she outgrew her hair accessories like crazy. If she didn't outgrow it, it would break. We were spending way too much, so I did some creative digging and started making them. 

I began making them just for Everleigh, then gave some to family + friends, and finally around Christmas when Ev was 7 months old after some external encouragement and a little bit of wine, decided they were good enough to sell. I come from a Human Resources background, and really felt I just wasn't thriving; not because of the company, or because of the work I was doing, but because of ME. 

In my corporate career I wasn't getting what I needed. I thrive on a flexible work schedule, flexible work duties, an ever-changing kaleidoscope of opportunities and initiatives that just doesn't come in the Human Resources world. 

I wanted to create something MORE than just a hair accessory business, I wanted to create a brand. A place where people can be their authentic self with no apologies needed, a place for moms, aunts, and grandmothers to connect with other likeminded women, a place to get unique handmade accessories, and a place that gives back to our community. 

So I jumped in! We launched our business in the late winter and never looked back.

We built our business around 3 pillars: 

Quality 
Charity 
Community

We are so happy to make quarterly donations to various organizations that support families, children, and babies. You can read more about that on our website. 

Matt, Everleigh and I would like to thank you all for your continued support. I love the life that we are leading and are so happy you're on this journey with us! 

xoxo 

 

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